Etsy Title & Tag Checker
Paste your Etsy title and tags to check them against Etsy's limits and the habits that cost search visibility — with a score and exact fixes.
Free · no sign-up · runs in your browser — nothing you type is sent anywhere.
Title & tag score
64/100
- Title uses 56 of 140 characters — add more buyer search phrases (style, use, occasion, recipient).
- 8 of 13 tags used — every empty tag is a search you can't appear in.
- Single-word tags (handmade, bag) — multi-word phrases like “crochet tote bag” match what buyers actually type.
Want to know which phrases your competitors rank for, and get all 13 tags written for you? RankBuddy's Listing Checker compares your listing with the top Etsy results using Etsy's own data.
Full Etsy Listing CheckerWhat makes a strong Etsy title and tags
Etsy search first matches a buyer's words against your title, tags, category and attributes, then ranks the matches. So your title and 13 tags decide which searches you can appear in at all.
- Lead the title with the exact phrase most buyers type for your product.
- Fill the title with other real search phrases — style, material, use, occasion, recipient — separated by commas.
- Use all 13 tags as multi-word phrases, each 20 characters or fewer.
- Don't waste tags on words already covered by your category or attributes.
Go further than character counts
This free checker covers Etsy's rules. To see which phrases the top-ranking listings for your product use — and which ones you're missing — run RankBuddy's Etsy Listing Checker, or let the Etsy Listing Generator write the title and all 13 tags from a photo.
Frequently asked questions
How many tags can an Etsy listing have?
13 tags, each up to 20 characters. Use all 13 — every empty slot is a search your listing can't appear in.
How long can an Etsy title be?
Up to 140 characters. Most top-ranking listings use most of that space with the phrases buyers search for, starting with the most important one.
Should Etsy tags be single words or phrases?
Phrases. Buyers search in phrases like “crochet tote bag”, so multi-word tags match more real searches than single words like “bag”.
What characters are allowed in Etsy tags?
Letters, numbers, spaces, apostrophes, hyphens, ampersands and a few symbols like ™ © ®. Other punctuation is rejected when you save the listing.
Should my tags repeat words from my title?
Repeating your strongest phrase in both the title and a tag helps Etsy connect them. Use the remaining tags for other phrases buyers search — synonyms, uses, styles, occasions and recipients.
Found this useful? You're welcome to link to it from your blog, course or seller group. More free calculators are on the free tools page, and RankBuddy's AI seller tools go further.