Amazon Seller Fee Calculator & Profit Calculator
Enter your price, costs and category rate to see what Amazon takes, your profit per unit, and the price you need for the margin you want.
Free · no sign-up · runs in your browser — nothing you type is sent anywhere.
Referral rates, fulfilment and storage fees change and differ by category and size. Use Amazon's own revenue calculator to confirm before you set a price.
Your profit per unit
$11.60
38.7% margin · Amazon takes $5.49
- Selling price$29.99
- Referral fee (15%)−$4.50
- Individual plan fee (per item)−$0.99
- Product cost + fulfilment−$12.90
- Profit per unit$11.60
What should I charge?
Break-even price: $16.34
Margin thin? A stronger listing sells more at the same price.
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The fees on an Amazon sale
Referral fee. A percentage of the selling price, set by category. Many categories are 15%, some are lower and a few are higher. Many categories also have a minimum fee per item.
Selling plan. Individual: $0.99 for each item sold. Professional: $39.99 a month, whatever you sell. Professional is cheaper above roughly 40 items a month.
Fulfilment. Fulfillment by Amazon charges a fee by size and weight; if you ship yourself it is your own shipping cost. Type it in per unit.
Other costs. Storage, returns and advertising vary. Advertising can be added as a percentage of the price.
How to improve your margin
- Use the exact referral rate for your category, not the usual one.
- Look at your plan: above about 40 units a month the Professional plan costs less per item.
- Compare your price with competing listings before you lower it.
- A better listing sells more at the same price. Try the free Amazon title builder and read the Amazon title formula.
Frequently asked questions
How much does Amazon take from a sale?
Amazon charges a referral fee, a percentage of the selling price that depends on the category (many categories are 15%, others are lower and a few are higher), plus your selling plan: $0.99 per item on the Individual plan or $39.99 a month on the Professional plan. If you use Fulfillment by Amazon you also pay a fulfilment fee that depends on size and weight.
Individual or Professional plan: which is cheaper?
The Individual plan charges $0.99 per item sold and the Professional plan $39.99 a month, so Professional costs less once you sell more than about 40 items a month. Enter your monthly units in the calculator to see the plan fee per item.
What is the referral fee?
A percentage of the selling price that Amazon keeps on every sale. The rate depends on the category, and many categories have a minimum referral fee per item. Look up your category's rate and type it into the calculator.
Does the calculator work out FBA fees?
No. FBA fees depend on the size, weight and category of your product, so you type your fulfilment cost per unit yourself. Seller Central's revenue calculator gives the exact FBA fee for a product.
Are storage and return costs included?
No. Storage, returns and other costs vary with your volume and product. If you want them in your margin, add them to the fulfilment cost per unit.
How do I choose a price that makes a profit?
Enter your costs and the margin you want, and the calculator shows the selling price that covers every fee and leaves that margin. Then compare it with competing listings.
Found this useful? You're welcome to link to it from your blog, course or seller group. More free calculators are on the free tools page, and RankBuddy's AI seller tools go further.