How to Write an Amazon Product Title: Formula and Examples

An Amazon product title works best when it follows a fixed order: brand, product, key features, size or count, colour. Amazon allows up to about 200 characters in most categories, but some categories set a shorter limit, so check yours in Seller Central before you rely on all 200.

The formula

1. Brand (your own brand name).
2. What the product is, in the words shoppers type.
3. Two or three key features or materials.
4. Size, count or capacity.
5. Colour or variant.
6. Who it is for, if that helps the shopper (“for Women”).

Example

• Weak: Water Bottle Best Quality
• Better: Hydrolux Water Bottle, Stainless Steel Insulated, 32 oz, Black, for Women

The better title tells the shopper and the search engine exactly what the product is and which version it is, and every word is a fact about the item.

What to leave out

• Promotional phrases such as “best seller”, “free shipping” or “sale”. Amazon's title style rules don't allow them.
• Words in ALL CAPS, and symbols used for decoration.
• Claims you can't prove. Keep to facts about the product.
• Other companies' brand names. They can get a listing removed.
• The same keyword repeated. Use the space for different words instead.

Title vs backend search terms

The title is for the shopper and for search. Words that matter for search but don't belong in a readable title (common misspellings, synonyms) go into the backend search terms field, which has a byte limit, so don't repeat words that are already in the title.

Check the first 80 characters

On a phone, Amazon shows only the start of a long title. Make sure the brand, the product and the most important feature are inside roughly the first 80 characters, so they are visible even when the rest is cut.