Amazon Competitor Analysis: Top Listings, Prices & Keywords
Paste a keyword, your shop or a listing. Get the market, the top sellers and a plan to beat them.
Guessing what your competitors do is how you end up underpriced, under-tagged and invisible. Successful sellers study the market: who ranks, what they charge, which keywords and tags they use, and where they leave gaps.
RankBuddy's competitor research tool shows all of it in one report: the top listings and the shops behind them (sales, ratings, age), the price spread, the tags and title phrases the market targets, a difficulty-to-rank score, buyer demand, and — if you paste your own shop or listing — how you compare and what to change.
On Amazon, RankBuddy reads the public product page and live search results.
Example — “crochet bag pattern” on Etsy
- Competing listings38,412
- Difficulty68/100 · Hard
- Top shop48,210 sales · 4.9★ · since 2016
- Tags you're missing5 of the top 15
Illustrative example of the report format.
Competitor Research for Amazon sellers
What's different about competitor research for Amazon, and the Amazon rules the report checks against.
Built for Amazon
- Price band and review strength of the top listings.
- Title phrases the market targets — and the gaps.
How Amazon search works
Amazon's A10 search matches the buyer's query against your title, bullet points, description and backend search terms, then ranks by conversion rate, sales velocity, price competitiveness, reviews and availability.
Amazon listing rules at a glance
- Title
- Up to 200 characters — brand, product type and key attributes first.
- Bullet points
- Five key-feature bullets — benefits, specs and use cases buyers scan for.
- Backend search terms
- About 249 bytes of hidden keywords — no repeats, no competitor brands.
- Images
- Main image on a pure white background; 1000px+ so zoom works.
- Description / A+
- Longer copy that supports conversion and answers questions.
Amazon tips
- Don't repeat words between the title and backend terms — Amazon already indexes them once.
- Amazon doesn't allow emojis or promotional claims like 'best seller' in titles.
- Reviews and conversion rate weigh heavily — a strong listing with weak reviews still struggles.
What you get
Everything the Competitor Research gives you on Amazon.
The shops you're up against
On Etsy: each top shop's sales, rating, reviews, year opened, listing count and how many top spots it holds.
Price spread
Lowest, typical and highest prices, plus the band most top listings sell in.
Tag & keyword gap
The tags and phrases the top listings use — and the ones you're missing, ready to copy.
Difficulty score
How hard the market is to break into (0-100), from competition size, top shops' sales, favorites and reviews.
Buyer demand
Whether searches are growing, the season and when to list.
Your plan to win
Opportunities the competition misses and a step-by-step action plan.
How it works
- Step 1
Paste a keyword or link
A product keyword, your shop link or a listing link.
- Step 2
RankBuddy maps the market
Top listings, shops, prices, tags, demand and difficulty.
- Step 3
Follow the plan
Close the tag gaps, price smart and target the openings.
What's in the report
- Competing listing count (Etsy)
- Top listings with favorites, views, age and tags used
- Top competitor shops: sales, rating, age, listings
- Price spread and typical price
- Most-used tags and title phrases, with your gaps
- Difficulty-to-rank score
- Search demand and seasonality
- You vs the market, and an action plan
Who it's for
Entering a new niche
Know how crowded it is and what it takes to rank before you start.
Pricing a product
See the price band top sellers use.
Beating a specific competitor
Compare your listing with the ones outranking you and close the gaps.
Ready to try the Amazon Competitor Research?
Sign up free and get 30 tokens every day. One competitor research run uses 10 tokens.
Try Amazon Competitor Research freeFrequently asked questions
Does RankBuddy's Competitor Research work for Amazon?
Yes. On Amazon, RankBuddy reads the public product page and live search results. The report follows Amazon's own rules — for example: title: up to 200 characters — brand, product type and key attributes first. bullet points: five key-feature bullets — benefits, specs and use cases buyers scan for.
How does Amazon search rank listings?
Amazon's A10 search matches the buyer's query against your title, bullet points, description and backend search terms, then ranks by conversion rate, sales velocity, price competitiveness, reviews and availability.
What can I enter?
A product keyword (like “crochet bag pattern”), your shop link or one of your listing links. With a shop or listing, the report also compares you with the market.
Can I see my Etsy competitors' sales?
For Etsy, the report shows each top competitor shop's total sales, rating, reviews, year opened and listing count from Etsy's official API — real numbers, not estimates.
How is the difficulty score worked out?
In code, from the number of competing listings, the top shops' sales, the favorites and reviews top listings have, and how many carry sales badges. The reasons are shown with the score.
Which platforms are supported?
Etsy (with the deepest data via Etsy's API), Amazon, eBay, Shopify, Walmart, TikTok Shop and other stores via live search results.
How much does it cost?
10 tokens per report. Signed-in users get 30 free tokens every day.
Competitor Research for other platforms
Related tools
Amazon Trend Finder
Type a product or niche. See where demand is heading, when it peaks, and how crowded it is.
Amazon Shop Analyzer
One link, one report — every listing scored, every gap found, every fix prioritized.
Amazon Listing Checker
Paste a listing link. See its score, what's missing compared with the top listings, and how to fix it.
See all 8 tools on the RankBuddy tools page.