Amazon Listing Checker: Score Your Title, Bullets & Images
Paste a listing link. See its score, what's missing compared with the top listings, and how to fix it.
You can't fix what you can't measure. A listing checker shows exactly why a listing isn't showing up in search or isn't converting: titles that waste characters, missing tags, too few photos, a thin description, a price out of line with the market.
Paste any listing link into RankBuddy's listing checker and get a detailed report: an SEO score from measurable checks, keyword coverage compared with the listings ranking for the same product, price position, reviews, and a list of exact fixes.
On Amazon, RankBuddy reads the public product page and live search results.
Example — Etsy listing check
- SEO score64 / 100
- Title96 of 140 characters
- Tags9 of 13
- Missing phrases“crochet tote bag”, “boho market bag”
- Price$34 — in the main band ($29–$46)
Illustrative example of the report format.
Listing Checker for Amazon sellers
What's different about listing checker for Amazon, and the Amazon rules the report checks against.
Built for Amazon
- Checks title length and structure against Amazon's rules.
- Looks at bullets, images, price and ratings versus competitors.
How Amazon search works
Amazon's A10 search matches the buyer's query against your title, bullet points, description and backend search terms, then ranks by conversion rate, sales velocity, price competitiveness, reviews and availability.
Amazon listing rules at a glance
- Title
- Up to 200 characters — brand, product type and key attributes first.
- Bullet points
- Five key-feature bullets — benefits, specs and use cases buyers scan for.
- Backend search terms
- About 249 bytes of hidden keywords — no repeats, no competitor brands.
- Images
- Main image on a pure white background; 1000px+ so zoom works.
- Description / A+
- Longer copy that supports conversion and answers questions.
Amazon tips
- Don't repeat words between the title and backend terms — Amazon already indexes them once.
- Amazon doesn't allow emojis or promotional claims like 'best seller' in titles.
- Reviews and conversion rate weigh heavily — a strong listing with weak reviews still struggles.
What you get
Everything the Listing Checker gives you on Amazon.
SEO score you can trust
Every point comes from a measurable check — title length, tag count, photo count, description depth — so the score never feels arbitrary.
Keyword coverage vs competitors
See which search phrases the top listings use and which ones your listing is missing.
Price position
Where your price sits against comparable listings — below, in the main band, or above.
Reviews & engagement
Rating, review count and, on Etsy, real views and favorites from Etsy's API.
Photos & alt text
Photo count and how many images have alt text.
Exact fixes
A clear list of what to change, with a one-click jump to rewrite the listing.
How it works
- Step 1
Paste the listing link
Your own listing or any competitor's.
- Step 2
RankBuddy checks it
It reads the listing and compares it with what's ranking for the same product.
- Step 3
Apply the fixes
Work through the list or let the optimizer rewrite it for you.
What's in the report
- SEO score with a breakdown
- Title length vs the platform limit
- Tag count and tag quality
- Keyword coverage vs top competitors
- Photo count and alt text
- Description length and structure
- Price vs comparable listings
- Reviews, views and favorites (Etsy)
Who it's for
Before publishing
Check a new listing before it goes live.
Listings with low views
Find out whether the problem is keywords, photos or price.
Studying a competitor
Check a top-selling listing to learn what it does right.
Ready to try the Amazon Listing Checker?
Sign up free and get 30 tokens every day. One listing checker run uses 5 tokens.
Try Amazon Listing Checker freeFrequently asked questions
Does RankBuddy's Listing Checker work for Amazon?
Yes. On Amazon, RankBuddy reads the public product page and live search results. The report follows Amazon's own rules — for example: title: up to 200 characters — brand, product type and key attributes first. bullet points: five key-feature bullets — benefits, specs and use cases buyers scan for.
How does Amazon search rank listings?
Amazon's A10 search matches the buyer's query against your title, bullet points, description and backend search terms, then ranks by conversion rate, sales velocity, price competitiveness, reviews and availability.
How is the listing score calculated?
From measurable checks only: title length against the platform limit, number and quality of tags, photo count, alt text, description depth, keyword coverage against the top listings for the same product, price position and reviews. Each check's contribution is shown in the report.
Is this an Etsy SEO checker?
Yes. On Etsy it reads the listing through Etsy's official API — including its tags, views and favorites — and compares it with what's ranking on Etsy for the same product. It also checks Amazon, eBay, Shopify, Walmart and TikTok Shop listings.
Can I check a competitor's listing?
Yes. Any public listing link works, so you can learn from top sellers in your niche.
Does it show hidden Etsy tags?
For Etsy listings read through the API, the report includes the listing's tags so you can see exactly what it targets.
How much does a listing check cost?
5 tokens per listing. Signed-in users get 30 free tokens every day.
Listing Checker for other platforms
Related tools
Amazon Listing Optimizer
Keep your facts. Get a stronger title, tags and description built from live competitor research.
Amazon Shop Analyzer
One link, one report — every listing scored, every gap found, every fix prioritized.
Amazon Competitor Research
Paste a keyword, your shop or a listing. Get the market, the top sellers and a plan to beat them.
See all 8 tools on the RankBuddy tools page.