Amazon Storefront Analyzer: Audit Your Amazon Store's Listings
One link, one report — every listing scored, every gap found, every fix prioritized.
When a shop stops growing, the cause is usually spread across many small things: short titles, missing tags, too few photos, empty policies, listings that don't match what buyers search. Finding them one listing at a time takes days.
RankBuddy's shop analyzer reads your whole store from its link and gives you one clear report: an overall shop score, each listing checked against SEO best practice, your shop setup and reviews, and a prioritized list of what to fix first.
On Amazon, RankBuddy reads the public product page and live search results.
Example — Etsy shop audit
- Shop score72 / 100
- Listings using all 13 tags18 of 42
- Titles under 100 characters11 listings
- Shop policiesComplete
Illustrative example of the report format.
Shop Analyzer for Amazon sellers
What's different about shop analyzer for Amazon, and the Amazon rules the report checks against.
Built for Amazon
- Checks titles, bullets and images against Amazon's content rules.
- Highlights listings with weak ratings or thin content.
How Amazon search works
Amazon's A10 search matches the buyer's query against your title, bullet points, description and backend search terms, then ranks by conversion rate, sales velocity, price competitiveness, reviews and availability.
Amazon listing rules at a glance
- Title
- Up to 200 characters — brand, product type and key attributes first.
- Bullet points
- Five key-feature bullets — benefits, specs and use cases buyers scan for.
- Backend search terms
- About 249 bytes of hidden keywords — no repeats, no competitor brands.
- Images
- Main image on a pure white background; 1000px+ so zoom works.
- Description / A+
- Longer copy that supports conversion and answers questions.
Amazon tips
- Don't repeat words between the title and backend terms — Amazon already indexes them once.
- Amazon doesn't allow emojis or promotional claims like 'best seller' in titles.
- Reviews and conversion rate weigh heavily — a strong listing with weak reviews still struggles.
What you get
Everything the Shop Analyzer gives you on Amazon.
Overall shop score
A score built from measurable checks — titles, tags, photos, descriptions, policies, reviews — with each point explained.
Every listing checked
Title length, tag count, photo count, description depth and keyword use, listing by listing, with the weak ones flagged.
Shop setup & trust
About section, policies, shop announcement, branding and review rating — the signals buyers and search engines look for.
Compared with your niche
Your shop next to the shops ranking for the same products.
Prioritized fix list
High-impact fixes first, with one-click 'Optimize' links to rewrite weak listings.
Real data where possible
On Etsy it uses Etsy's official API — real listing counts, tags, sales and reviews — not page guesses.
How it works
- Step 1
Paste your shop link
Any Etsy, Amazon, eBay, Shopify, Walmart or TikTok Shop store link.
- Step 2
RankBuddy audits it
It reads the shop and its listings and runs every check.
- Step 3
Fix in order
Work down the prioritized list, starting with the highest-impact fixes.
What's in the report
- Overall shop score with the reasons behind it
- Title length and keyword use per listing
- Tag usage (e.g. all 13 tags on Etsy)
- Photo count and image alt text
- Description quality
- Shop policies, About section and announcement
- Review rating and count
- Prioritized action plan
Who it's for
Shops with falling sales
Find the listings and shop settings holding you back.
Before a busy season
Audit everything before Q4 or a big holiday so every listing is ready.
Agencies & VAs
Give clients a clear, shareable audit of their store.
Ready to try the Amazon Shop Analyzer?
Sign up free and get 30 tokens every day. One shop analyzer run uses 20 tokens.
Try Amazon Shop Analyzer freeFrequently asked questions
Does RankBuddy's Shop Analyzer work for Amazon?
Yes. On Amazon, RankBuddy reads the public product page and live search results. The report follows Amazon's own rules — for example: title: up to 200 characters — brand, product type and key attributes first. bullet points: five key-feature bullets — benefits, specs and use cases buyers scan for.
How does Amazon search rank listings?
Amazon's A10 search matches the buyer's query against your title, bullet points, description and backend search terms, then ranks by conversion rate, sales velocity, price competitiveness, reviews and availability.
What does the shop analyzer check?
Your shop's setup (About, policies, announcement, branding), its reviews, and each listing's title, tags, photos and description — then it scores the shop and lists the fixes in order of impact.
Is it an Etsy shop audit tool?
Yes — and on Etsy it uses Etsy's official API, so listing counts, tags, sales and reviews are real numbers. It also audits Amazon, eBay, Shopify, Walmart and TikTok Shop stores from their public pages.
Do I need to connect my shop or give a password?
No. The analyzer only reads public information from your shop link. Nothing is connected, changed or stored on your shop.
Can I analyze a competitor's shop?
Yes, any public shop link works. For a full side-by-side market view, use Competitor Research.
How much does a shop audit cost?
20 tokens per shop. Signed-in users get 30 free tokens every day.
Shop Analyzer for other platforms
Related tools
Amazon Listing Checker
Paste a listing link. See its score, what's missing compared with the top listings, and how to fix it.
Amazon Competitor Research
Paste a keyword, your shop or a listing. Get the market, the top sellers and a plan to beat them.
Amazon Review Analyzer
See what buyers really say — counted topic by topic — and what to do about it.
See all 8 tools on the RankBuddy tools page.