Product Title Length by Marketplace: Etsy, Amazon, eBay, Walmart, Shopify, TikTok Shop

The right title length depends on the marketplace. Marketplaces change their rules from time to time, so check the seller help pages before you rely on a number. These are the lengths RankBuddy writes to.

• Etsy: up to 140 characters. Put the phrase a buyer would type first, then material, style, who it is for and the occasion.
• Amazon: up to about 200 characters in most categories (some categories are shorter). Brand, product, key features, size or count, colour.
• eBay: 80 characters. Brand and product first, then model, size, material and colour. No filler words.
• Shopify: the product title field is long, but search results show roughly the first 60 to 70 characters of the page title, so RankBuddy writes the search title to about 70 characters.
• Walmart: RankBuddy writes titles up to 100 characters, with brand, product and the main attributes first.
• TikTok Shop: RankBuddy writes titles up to 100 characters, short and clear, with the product and its main feature first.

The same idea works everywhere

1. Start with what the product is, in the words a buyer would type.
2. Add the details they filter by: material, size, colour, features.
3. Use most of the space, but never at the cost of readability.
4. Say only what is true of the product, and leave out other companies' brand names.

Marketplace by marketplace