eBay Title: 80 Characters, What to Put First and What to Leave Out

An eBay listing title can be up to 80 characters. eBay search matches the words in your title and the item specifics you fill in, so the title should use most of the 80 characters on words a buyer would type, with no filler.

What to put first

1. Brand, when the brand is part of what buyers search.
2. What the item is (product type) in plain words.
3. Model, size, capacity or quantity.
4. Material, colour and other features buyers filter by.

Example

• Weak: WOW Great Bottle L@@K Fast Ship
• Better: Hydrolux Water Bottle Stainless Steel Double Wall Insulated 32 Oz Matte Black

The better title is 77 characters and every word describes the item. There are no commas, because an eBay title reads as a plain string of search words.

What to leave out

• Filler such as “WOW”, “L@@K” or “great deal”. It uses characters and gives buyers nothing to search for.
• ALL CAPS for the whole title.
• Brand names that aren't yours or the item's real brand. Misusing a brand can get a listing removed.
• Words that aren't true of the item.
• Repeating the same word.

Item specifics matter as much as the title

Fill in every item specific eBay asks for, such as brand, size, colour, material and type. Buyers filter by them, and eBay uses them to match your listing to searches. A feature that is in the item specifics doesn't need to be squeezed into the title as well.

Check the title against what is selling

Search for your product on eBay and look at how the listings that sell well word their titles. Note the phrases they share, then use the ones that truly describe your item. Don't copy a title; build your own from the shared phrases.