TikTok Shop SEO: How to Write Product Titles, Descriptions and Hashtags

Shoppers on TikTok Shop find products by searching words, so the product title still matters, even though TikTok is known for video. A good title says what the product is, names its main feature and stays short enough to read at a glance on a phone. Marketplaces change their rules, so confirm current limits in Seller Center; RankBuddy writes TikTok Shop titles to about 100 characters or fewer.

Title: product first, then one or two features

1. What the product is, in the words shoppers type.
2. One or two key features or the main use.
3. Colour, size or count if it matters.
4. Who it is for, if that helps the shopper (“for Kids”).

• Weak: Hot Viral Product Must Have!!!
• Better: Mini Handheld Fan, Portable Rechargeable, Pink, for Kids

Only include features that are true of the product. A feature the product does not have brings returns and bad reviews.

Description: say what the shopper gets

• Start with the benefit in one sentence.
• Then a short list of facts: size, material, what is in the box.
• Add how to use or care for it in one line.
• Keep it honest: no medical or income claims, and nothing you cannot prove.

Hashtags

Use a few that really describe the product or its use, rather than a long list of trending tags that have nothing to do with it. RankBuddy suggests 5 to 8.

What to avoid

• All caps, symbols and many exclamation marks in the title.
• Other companies' brand names and characters.
• The same keyword repeated.
• Photos or video that show a different product from the one you ship.