Shopify SEO Title and Meta Description Length (With Examples)

A Shopify product has three pieces of text that matter for Google: the product title (what shoppers see on your page), the page title (the blue link in search results) and the meta description (the grey text under it). Google shows roughly the first 60 to 70 characters of a page title and about 155 characters of a meta description, then cuts the rest with “…”.

Quick reference

• Product title: the product title field accepts a long title, but write it for shoppers first. Plain and specific beats long.
• Page title (SEO title): aim for about 60 to 70 characters, with the main search phrase near the start.
• Meta description: aim for about 120 to 155 characters. It does not change the ranking directly, but a clear one gets more clicks.
• URL handle: short, lowercase, with the product name and nothing else.

Where to change them

Open the product in Shopify, scroll to “Search engine listing” and choose “Edit”. There you can set the page title, the meta description and the URL handle without changing what shoppers see on the product page.

Example for a candle

• Product title: Lavender Soy Candle, 8 oz Amber Jar
• Page title (about 60 characters): Lavender Soy Candle, Hand Poured 8 oz | Brand Name
• Meta description (about 150 characters): Hand-poured lavender soy candle in an 8 oz amber jar. Burns about 40 hours. Free shipping on orders over $35.
• URL handle: lavender-soy-candle

Only put facts in the meta description that are true and on the page, such as burn time, size or a shipping offer you really have.

Common mistakes

• The same page title on every product. Each product needs its own.
• A page title that is only the store name.
• A meta description left empty, so Google picks random text from the page.
• Stuffing the title with keywords. Write one clear phrase a shopper would type.
• Claims you cannot back up (“best”, “number 1”).

Check the length before you save

Count the characters before you save: a title that ends mid-word in search results usually means it was too long. Keep the most important words at the start so they survive the cut.