How to Write a Walmart Product Title That Gets Found

A Walmart product title works best when it is clear and complete: the brand, what the product is, its main attributes, and the size or count. Walmart's search matches shoppers' words to your title and product details, and shoppers compare many similar products at a glance, so a title that says exactly what it is wins over a vague one.

The order

1. Brand.
2. Product type, in the words shoppers type.
3. Key attributes: material, style, model, features.
4. Size, capacity or count (“Pack of 2”).
5. Colour, if it comes in several.

Example

• Weak: Great Water Bottle Best Seller
• Better: Hydrolux Water Bottle, Stainless Steel Insulated, 32 oz, Black

RankBuddy writes Walmart titles to about 100 characters or fewer. Check Walmart's current listing rules in Seller Center, as marketplaces change them.

What to leave out

• Promotional words such as “sale”, “best seller” or “free shipping”.
• Claims you cannot prove, and details that are not true of the item.
• Other companies' brand names, unless it is the product's real brand.
• Repeated keywords. One clear phrase is better than five copies of it.

Fill in the product details too

Walmart uses the attributes you fill in (brand, colour, size, material and so on) to match filters and searches. Complete as many as apply; they work together with the title.